Automotive

Over the years, I’ve partnered with a wide range of automotive dealers—spanning brands such as Volvo, Mazda, Kia, Polestar, and many more. Each dealership operated with its own unique budget constraints, performance goals, and market dynamics, requiring tailored strategies rather than a one-size-fits-all approach. By adapting to these differing KPIs and business objectives, I’ve developed data-driven, brand-appropriate campaigns designed to maximize efficiency, drive qualified leads, and deliver measurable results across automotive segments.

Brands I’ve helped drive leads for:

I’ve help manage paid media campaigns for 20+ automotive dealerships, with budgets from as low as $5,000/month to as high as $30,000/month. My approach covered every stage of the customer journey, from building brand awareness to driving conversions (phone calls & form fills).

At the top of the funnel, I ran video ads and display campaigns to introduce the dealership to new audiences. These included refreshed monthly incentives, marketed towards audiences most likely to purchase.

Mid- to bottom-funnel, I leveraged high-intent search campaigns, remarketing through website interactions, and CRM customer lists to keep prospects engaged and drive conversions. I also executed Vehicle Listing Ads (VLAs) through Performance Max campaigns, ensuring those who had high-intent to purchase would see our dealership first.

Automotive Paid Media Strategy

Additionally, I implemented service specials, competitor & conquest campaigns, advanced keyword research, and location/daypart targeting, ensuring ads reached the right audience at the right time.

The result: a fully integrated, data-driven strategy that guided users from awareness to purchase, maximized ROI, and strengthened each dealership’s presence in the market.