South Street Partners

South Street Partners is a private equity real estate firm investing in residential, hospitality, and lifestyle-driven communities across the U.S.

Through a disciplined, performance-focused paid media approach, I helped drive a 25% increase in viewable metrics and a 46% year-over-year increase in digital leads, all while maintaining budget. Dive into our audits, performance tracking, and monthly reports—real examples of real results:

My Journey with the client

Upon acquiring these legacy accounts, one thing became apparently clear: the accounts were using outdated strategies that worked well in the past. But based a dwindling lead count, it was clear that an overhaul was needed.

After spending some time enveloped in these accounts & learning the client’s goal, I developed a full-proof strategy with data-driven restructures that drove real results.

High-level optimizations were made…

Following multiple strategy meetings with the client, the plan was refined and finalized based on their feedback.

Once approved, the strategy was implemented in platform and actively monitored.

(Full & final documents hidden for client confidentiality)

….then presented to the client…

After carefully aligning with the client’s goals and mission, I developed a complete strategy overhaul dictated by budget constraints, historical performance, and in-depth analytics on what had and hadn’t worked previously.

This approach prioritized efficiency and scalability based upon measurable outcomes. By restructuring the entire Google Ads account, I was able to get a complete fresh look on new tactics what worked and what didn’t.